Inna Corban
Brand & Product Strategist
Inna Corban
Brand & Product Strategist
Hi I'm Inna ๐ Brand & Product Strategist. Over the last few years I've led zero-to-one product cycles for industry giants and fast-moving ๐ชฝ startups taking products and teams from initial strategy to full marketing execution. I'm in it to save ๐ฆน๐ฝโโ๏ธ the world.
Hi I'm Inna ๐ Brand & Product Strategist. Over the last few years I've led zero-to-one product cycles for industry giants and fast-moving ๐ชฝ startups taking products and teams from initial strategy to full marketing execution. I'm in it to save ๐ฆน๐ฝโโ๏ธ the world.
Hi I'm Inna ๐ Brand & Product Strategist. Over the last few years I've led zero-to-one product cycles for industry giants and fast-moving ๐ชฝ startups taking products and teams from initial strategy to full marketing execution. I'm in it to save ๐ฆน๐ฝโโ๏ธ the world.
Proud to work with:
๐โ 5 Last Roles
๐โ Roles:
Founder & Head of Strategy @ Commando-Solo
Founder & Head of Strategy @ Commando-Solo
Founder & Head of Strategy @ Commando-Solo
Brand+Product Design Sprints Agency
Brand+Product Design Sprints Agency
Brand+Product Design Sprints Agency
Brand, UX & Marketing Lead @ Sixt Share App
Brand, UX & Marketing Lead @ Sixt Share App
Brand, UX & Marketing Lead @ Sixt Share App
#1 In the Car Sharing Israel
#1 In the Car Sharing Israel
#1 In the Car Sharing Israel
Brand, UX & Marketing Lead @ Bonbon
Brand, UX & Marketing Lead @ Bonbon
Corporate Start Up in The Used Car Market
Corporate Start Up in The Used Car Market
Corporate Start Up in The Used Car Market
Head of Strategy via CS @ Mobility Group
Head of Strategy via CS @ Mobility Group
Head of Strategy via CS @ Mobility Group
Israelโs Biggest Mobility Group
Israelโs Biggest Mobility Group
Israelโs Biggest Mobility Group
Co-Founder & Head of Marketing @ Byself
Co-Founder & Head of Marketing @ Byself
Co-Founder & Head of Marketing @ Byself
Private Venture in The Mental Health Space
Private Venture in The Mental Health Space
Private Venture in The Mental Health Space
4 Whys:
4 Whys:
4 Whys:
How marketing is going to look in the next 5 years?
Your brand, your voice, and your strategy are the anchor that will hold back the drift already flooding all existing platforms with designed, professional, but deeply unfocused content. Marketing work over the next five years will center on automating consistency, repetition, and showing up alongside breaking conventions, creating standout moments, and building relationships through your beating heart: the brand.
Why full-cycle product leadership matters in marketing?
Because that's where you learn that a great product or an amazing solution means absolutely nothing without a solid marketing strategy behind it.
Why does strategic outlook matter more than the conversion funnel?
Conversion funnels are easy to follow. But they're not enough anymore. Brand awareness is the part of your marketing plan that's easiest to skip and most expensive to fix later.
What is my marketing agenda?
I'm a firm guardian of brand equity. Iconic assets and deep user relationships take years to build, and I make sure they're never traded for a short-term wins.
How marketing is going to look in the next 5 years?
Your brand, your voice, and your strategy are the anchor that will hold back the drift already flooding all existing platforms with designed, professional, but deeply unfocused content. Marketing work over the next five years will center on automating consistency, repetition, and showing up alongside breaking conventions, creating standout moments, and building relationships through your beating heart: the brand.
Why full-cycle product leadership matters in marketing?
Because that's where you learn that a great product or an amazing solution means absolutely nothing without a solid marketing strategy behind it.
Why does strategic outlook matter more than the conversion funnel?
Conversion funnels are easy to follow. But they're not enough anymore. Brand awareness is the part of your marketing plan that's easiest to skip and most expensive to fix later.
What is my marketing agenda?
I'm a firm guardian of brand equity. Iconic assets and deep user relationships take years to build, and I make sure they're never traded for a short-term wins.
๐ฅ 4 Case Studies
๐ฅ 4 Cases:
๐ฅ 4 Case Studies
An in-depth look at my scope of work and functional role within these projects:
An in-depth look at my scope of work and functional role within these projects:
An in-depth look at my scope of work and functional role within these projects:
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๐กโโ Work Highlights
๐กโโ Work:
๐กโโ Work Highlights
Mobility
For the past five years, Iโve been building end-to-end ventures and platforms in mobility. Iโve developed a structured framework that integrates branding, design, product, and marketing into one unified approach.
Brands
I have extensive experience and expertise in building brands and identities across a variety of fields. Over the past decade, I have built leading brands in technology, retail, culture, and food.
Full Cases:
๐ฅ
Byself E-Commerce
Social Impact
I have led the strategy of community-focused ventures and developed an approach that delivers immediate and tangible value through the simple and effective use of brand assets.
Teams
I inspire teams to look beyond the dashboard, combining data analytics with proactive creativity to truly understand the human element of their audience.
Purple Code Book
In the last 2 years I have been researching creativity from my personal and professional view as a strategist. The outcome is a personal book seeking to turn attention to the creative soul.
Mobility
For the past five years, Iโve been building end-to-end ventures and platforms in mobility. Iโve developed a structured framework that integrates branding, design, product, and marketing into one unified approach.
Brands
I have extensive experience and expertise in building brands and identities across a variety of fields. Over the past decade, I have built leading brands in technology, retail, culture, and food.
Full Cases:
๐ฅ
Byself E-Commerce
Social Impact
I have led the strategy of community-focused ventures and developed an approach that delivers immediate and tangible value through the simple and effective use of brand assets.
Teams
I inspire teams to look beyond the dashboard, combining data analytics with proactive creativity to truly understand the human element of their audience.
Purple Code Book
In the last 2 years I have been researching creativity from my personal and professional view as a strategist. The outcome is a personal book seeking to turn attention to the creative soul.
๐ฉ๐ฝ Who
๐ฉ๐ฝ Who
๐ง๐ปโ๐ฆฐ Who
I bring brand, product, and marketing together through strategic thinking and an entrepreneurial mindset, always leading from a clear sense of value and purpose.
I bring brand, product, and marketing together through strategic thinking and an entrepreneurial mindset, always leading from a clear sense of value and purpose.
I bring brand, product, and marketing together through strategic thinking and an entrepreneurial mindset, always leading from a clear sense of value and purpose.
๐งฒ How
๐งฒ How
๐งฒ How
In my work I combine strategy, business objectives, practical intuition, and a lot of creative thinking ๐ to find the unique voice, the new thing, and the way that actually connects with people.
In my work I combine strategy, business objectives, practical intuition, and a lot of creative thinking ๐ to find the unique voice, the new thing, and the way that actually connects with people.
In my work I combine strategy, business objectives, practical intuition, and a lot of creative thinking ๐ to find the unique voice, the new thing, and the way that actually connects with people.
๐ When
๐ When
๐ When
I'm at my best at the decision-making table, focused on value and progress. Iโm driven by creating meaning ๐ before looking for solutions. If the 'why' isn't right, the 'what' doesn't matter.
I'm at my best at the decision-making table, focused on value and progress. Iโm driven by creating meaning ๐ before looking for solutions. If the 'why' isn't right, the 'what' doesn't matter.
I'm at my best at the decision-making table, focused on value and progress. Iโm driven by creating meaning ๐ before looking for solutions. If the 'why' isn't right, the 'what' doesn't matter.