Inna-Corban-Work-Highlights

Work highlights

Byself

A wellness venture breaking paradigms

Startup

Selfmade innovative venture

A-Z

End-to-end venture creation

Biz

Disrupting the category

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What I actually did:

What I did:

Idea to launch

Entrepreneurship from A to Z, building a new business from scratch.

Disruption

Created a new brand promise that encourages behavioral change.

Community

Designed content journeys featuring doctors and therapists.

Marketing plan

Executed a full marketing plan across multiple channels.

Perceptual breakthrough

Built a brand that encourages taking ownership of mental health and provides tools for behavioral change.

Optimistic language

Created a design system and illustrative language for daily communication around emotionally challenging topics.

Building trust with optimism

Created customer journeys that encourage behavioral change at scale through automated experiences.

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🔥 4 Case Studies:

🔥 4 Cases:

🍡 Work Highlights:

🍡 Highlights: