Refined the entrepreneurial vision, market strategy, and target audiences into a new product concept driven by engagement and gamification.
Renamed the startup from 'Harmony' to 'Angelbe' a distinct identity designed to drive brand differentiation, articulate the value proposition, and appeal to both the general public and the investment community.
ESG has traditionally been perceived as didactic, grey, and restricted to senior leadership. The goal of the branding was to transform it into a playful, collaborative experience, accessible to everyone and inviting all to contribute and make an impact.
